The family business Pavlinjek started back in 1949, when they produced agricultural machinery and performed locksmith business in workshop in Murska Sobota.

In 1974 Štefan Pavlinjek opened workshop Kovinoplastika Pavlinjek, whose business was the manufacturing of plastic advertising and light signs.

In the eighties, the production adopted other technologies: thermoforming, rotomoulding and injection molding. The company manufactured tanks for agriculture and sprayers.
In 1989 the company moved to a new location to Černelavci.

In the beginning of the twenty-first century Roto transforms into a holding company with subsidiary production companies in Croatia, Serbia and Macedonia.

Sales network of Roto products extends worldwide. The company manufactures 50% own products and 50% products in cooperation with other industrial companies.


ROTO is the Slovenian manufacturer of plastic products with 35 years of tradition. These products are result of own knowledge of engineers and cooperation with institutes and detailed work of over 200 employees.

ROTO is a private company with residence in Murska Sobota, who also has subsidiary manufacturing companies in Croatia, Serbia, Bosnia and Macedonia. The company is certified according to ISO 9001 and ISO 1400. Roto has its own production, R&D, sales logistic and after sales service.

ROTO has received numerous international awards such as »Award for outstanding business achievements in the SCC (GZS)«, Eco partnership, Symbol of hospitality, Quality price in construction, ect…

The company’s mission is to provide and offer high-quality, multifunctional, environmentally safe products that are distinguished by modern design and greater added value. Partners achieve satisfaction with quality products and services, in short delivery times and competitive prices.

Our vision is to become the leading supplier of products produced by rotomolding technology in Europe and expand product with brand Roto worldwide.